About Customer Satisfaction

The customer in focus

We focus on ensuring that all surveyed customers get the best possible conditions for sharing exactly what is important to the individual customer.

Satisfaction with the collaboration is identified through a few selected fixed questions, and at the same time, the customer can make additional comments on all five questions via open-ended questions.

It must be simple and quick to fill out a questionnaire, and all questions must be relevant to all recipients. This provides the best conditions for reliable answers and a high response rate.

The use of many detailed questions can influence the answer in a particular direction, and there is no guarantee that the measurement points that a company considers important are identical to the measurement points on which customers base their satisfaction.

A tool for customer dialogue

The survey result should not stand alone but should be seen as a tool for a follow-up dialogue with customers.

“You don’t change your weight because you weigh yourself.”

The goal is to listen to customers and gain insight into their immediate attitudes toward your company. When you listen, you get inspiration for relevant dialogue – What works well? And what does not work so well?

We recommend that the company communicates to the recipients before sending out the satisfaction survey. Let them know that there is a satisfaction survey on the way (why, how to follow up, etc.). This can be done, for example, in a newsletter or in an email.

Survey process

FACITanalysis invites the selected recipients via email. A responsive design is used, which enables that the invitations can be read on both computers, tablets and smartphones.

FACITanalysis sends the email invitation using a personal link to each respondent. Therefore, participants can only respond once per invitation. At the same time, only those respondents who have not yet responded will receive reminder emails.

When e-mail invitations for satisfaction surveys are sent out, the restrictive criteria set by the e-mail providers for receiving emails must be continuously taken into account. Click here and read more about: Avoid the spam folder!

FACITanalysis uses CSAT (Customer Satisfaction Score) to measure customer satisfaction. For each question, a CSAT score is calculated which in percentage shows a value for the proportion of satisfied customers.

How to measure customer satisfaction with CSAT

When a question is answered, the answer is indicated with a marking on a scale from 1 to 7, where 1 corresponds to “Very dissatisfied” and 7 corresponds to “Very satisfied”. See below.

7. Very satisfied
6. Satisfied
5. Partly satisfied
4. Neutral
3. Partly dissatisfied
2. Dissatisfied
1. Very dissatisfied

The calculation of the CSAT score shows in percentage a value for the proportion of satisfied customers in relation to the number of answers in total. Satisfied customers are defined as the respondents who have answered “Partially satisfied (5)”, “Satisfied (6) or” Very satisfied (7) “.

The formula for calculating the CSAT score is: